Tudor Black Bay (ETA) and Exlir Coffee

Disclaimer: I bought this watch and this review is in no way endorsed or sponsored by anybody. All these opinions are my own.

History Lesson

As a watch enthusiast, I find myself drawn towards brands such as Tudor primarily because of their story. They have a long history of building true-to-form tool watches, but it is impossible to talk about Tudor without drawing parallels to it’s bigger, more popular brother, Rolex. My hope, however, is to limit my discussion of Rolex and convince you that the Black Bay is a watch that is capable of standing on it’s own two feet (or lugs?). There are many in-depth articles regarding the history of Tudor and the origins of the Black Bay. You can find some here if you are interested – Tudor, Monochrome Watches and Hodinkee.

“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”Hans Wilsdorf

A 1958 Tudor Big-Crown Submariner Ref. 7924, image taken from RPM. The resemblance is uncanny.
Another beautiful example of the Ref. 7924 from a Hodinkee article a year ago. This image belongs to Hodinkee.

Why Tudor?

I often hear the argument that best reason to buy a Tudor is because it is the closest you’ll get to a Rolex without paying Rolex amounts of money for a watch. I’m here to tell you that the best reason to buy a Tudor is because it’s a Tudor. No doubt borrowing heavily from it’s big brother, Tudor released stellar time pieces such as the Ref. 7922, Ref 7923 and Ref. 7924 Big Crown Submariner – the direct ancestor of today’s Black Bay. These watches were very popular among the diving community because of their ‘accessible prices’ and overall robustness. They had similar success with their predecessor dive watches and Tudor quickly proved itself as a heavy hitter in the dive watch arena. So I say “Why not Tudor?”. Tudor might have been born as a brand designed to take money from those unwilling or unable to pay Rolex prices, but these dive watches have spent the last 66 years (the Ref. 7922 was released in 1954) proving that they are fully capable of being their own brand with their own identity. To put that into perspective, the Rolex Submariner as we know it today was also released that same year.

Five years ago, I purchased my Tudor Black Bay Blue (ETA) after graduating from college, and this watch has rarely left my wrist over this time period. Back then I didn’t fully understand the brand’s history or what a terrific timepiece I was about to own. Since then I’ve come to realize that any other purchase at the time wouldn’t have come close and I’m grateful to have made this decision (I was considering similarly priced watches from Oris, Union Glashütte, Mühle Glashütte and Alpina).

And similar examples from the Rolex family can be seen here too. At this time in history, the name was all that separated Rolex from Tudor in terms of design and quality. Image taken from Rolex Passion Report.

Initial Thoughts

Before owning this watch, I was only exposed to a different tier of watches – my previous watch was a Seiko Kinetic Perpetual, and a Tissot PR200 before that. The Black Bay was my first mechanical (automatic) watch and it blew me away. The attention to detail on this watch was phenomenal. Plenty of macro shots of the dial and no dust or glaring imperfections to be seen; a terrific bezel with minimum back-play and a buttery smooth clasp that seemed to have been machined to perfection. That said, this watch was no delicate beauty. It felt solid from the get-go and never for a moment did I think to myself “Will doing X harm my watch in any way?”. Those that own one or have tried one on will know what I’m talking about. You can throw your life at this watch and it will barely flinch. Let’s be clear, I’m not an outdoorsy, adventurous adrenaline junky. I’m a Robotics Engineer on my best day and a couch-bound coffee snob on my worst, but I take comfort in the fact that my watch isn’t something I need to worry about while clumsily going about my day.

The stock leather strap that this watch originally came with was of outstanding quality. The subtle combination of light blue hints against the deep navy blue base made it extremely versatile. Note to self and others: Do not dive into the ocean with a leather strap. I learned that the hard way.


From the pictures below it is clear that this watch has taken quite a few beatings over the last five years. An unfortunate dive into sea water (and a few more after) left the original leather strap in a pretty bad state. However, the leather strap was absolutely gorgeous and made an extremely versatile combination that could be dressed up or down with ease. Eventually the strap came apart and I switched it to the NATO. The NATO strap is very comfortable and sporty – for those that don’t know, the manufacturer of the Tudor NATO fabric also weaves for the Vatican. I think that’s a pretty damn cool story, if nothing else. I eventually decided to get a rubber strap from Rubber B earlier this year and have been using it since. The rubber strap is well made and specifically designed for the Black Bay, which means that it fits the watch dimensions perfectly.

One of the features that draws me towards watches like the Black Bay and Submariner is that there is still a sense of rugged brutalist design inspiration in the case. The opposite of something like a Grand Seiko, which has polished surfaces all over without any sharp edges. This tool-watch attitude is what makes me put this watch on my wrist, without a shadow of a doubt that it can take whatever I throw at it. There is plenty of wear on the case and bezel, that I have carefully (carelessly?) accumulated over the years. Nicks, dents, scratches, scuffs… you name it, it’s got it. I look at the watch today and it makes me happy to see this; the kind of satisfaction you get when looking at your odometer after a long journey.

The infamous Rolex crown and the Tudor rose are subtle features designed to evoke in it’s owner a sense of nobility and royalty. Unfortunately, wearing this watch doesn’t make me feel like nobility, but the Rose logo is really cool.
Great attention to detail and a very comfortable clasp mechanism. I’m happy to have been able to transfer over the clasp to the new Rubber B strap.
The Rubber B strap is a great companion for this watch and enhances the wear-ability of this watch. As you can see, the strap wraps around the wrist along with the case, so this could be a problem for those with much larger wrists than mine (my wrist is 6.25”). There are other strap manufacturers such as Everest that also produce similar rubber straps. And for those on a tight budget, there are plenty of options on AliExpress, eBay etc.

Current Offerings

Let’s address the Tudor lineup of today. Unfortunately, the “rose logo” ETA version of this watch (that I own) was discontinued to make way for Tudor’s “shield logo” in-house (Kenissi) movement based watch. A friend of mine liked my Tudor so much that he bought himself one with the in-house movement a few years ago. Having access to both these watches, let me put a few things into perspective as I’m tired of seeing the endless discussions regarding these watches:

  • The dial layout of the ETA-based movement is closer in appearance to the original big-crown Submariner. The ‘smiling font’ “self-winding” is missing on the newer versions – a big deal? I don’t think so. Actually, if you are looking to buy a Black Bay to fill a Rolex Submariner sized void in your heart, the text at 6 o’clock on the in-house variants actually more closely resemble modern Submariners. Lastly, the Tudor Rose logo on the ETA looks nicer than the shield but obviously I’m biased.
  • I’ve heard multiple enthusiasts talk about how the new Black Bay “is so much thicker” than the ETA. Unless you go looking to see this difference, you’re not going to find it. This isn’t the same as comparing a watch with a 38mm diameter to one with a 45mm diameter.
  • In terms of the actual movement – if this comes down to ETA vs in-house, I refer you to my previous blogpost where I talk about the pros and cons of such a decision. But in short, you’re not really going to go wrong with either.
  • Lastly, if you believe that you are getting a Rolex movement when you buy a Tudor (either ETA or in-house), you are going to be disappointed. The Kinessi manufacturing plant is located on property owned by Rolex, but this facility appears to be a purely Tudor owned and operated facility. At best, you might get some magical Rolex sauce by proximity. However, both Tudor and Rolex do share significant amount of machinery and ideas.
Left: Tudor Rose Black Bay with the ETA movement. Right: Tudor Shield Black Bay with the in-house movement. There are subtle differences to the case design and dial, but these watches are more similar than they are not. Don’t let the purists tell you otherwise.
Shield vs. Rose


So far I’ve painted a very pretty picture for Tudor and for the Black Bay in general. And with a community of watch nerds all worshiping this brand and watch the way I do, what concerns me now should came as no surprise to anyone. Over the last five years, I’ve seen amazing communities of watch enthusiasts grow to accept and love the Tudor brand. I am part of many of these watch communities, and we just can’t shut up about how much we love our Tudors – Watch Enthusiasts India, Tudor Watch Club, Tudoraholics, Diver’s Watches and many more!

It’s no surprise that Tudor watch sales have drastically increased over the last five years, with Tudor having to churn out more and more watches to meet the demand. However, recent incidents might hint at Tudor’s inability to meet their original guarantees for quality control at this rate of production.

  • Troubles in Tudor Black Bay GMT paradise – one, two, three, four. There are rumors that Tudor has addressed this problem and future watches will not have this issue. But this is still far from reassuring.
  • Poor quality control – BB58, Pelagos, BB

While some lemons are always bound to slip through the QC cracks, I personally think that Tudor needs to up their game in the QC department if they want to sustain their rapidly growing fan-base.

On The Wrist

As I mentioned earlier, the watch wears nicely on my wrist. Together with the rubber strap it sits very snug and wraps around the wrist almost perfectly. Personally, I think the Rolex Explorer-I is the most comfortable watch I’ve ever worn. I’ve also found the Baltic Aquascaphe to be a surprisingly comfortable watch (on the beads of rice bracelet). The Tudor sits fine on my 6.25” wrist, but I’d be lying if I said this is the most ergonomic case design.

I find the Black Bay to be a perfect size watch for my 6.25” wrist.
The Black Bay in a rare moment where it is overshadowed by New Zealand’s stunning landscape. I don’t travel often, but this watch has been a constant on my wrist each time I have left my couch and ventured out.

Concluding Thoughts

  • If I could go back in time, would I still buy this Tudor? Definitely.
  • If I was in the market for a watch in this price range today, would I still buy the current Black Bay offering? Maybe. I would also consider the Pelagos. Outside of Tudor I would look at ZRC Watches and a few pre-owned Omega and Rolex watches.
  • Now that I own a Submariner and the Black Bay, do I believe the Black Bay is a ‘substitute’ for the Submariner? No. I think they are very different watches.
  • Who should buy a Black Bay today? If you appreciate the brand for what it is and are looking at buying your first luxury timepiece, you will not go wrong with a Tudor.
  • Should I get on a wait-list for a Tudor? No. Absolutely not.
The Submariner and Black Bay sharing a cup of coffee for a #beansandbezels shot. If you subtract the romantic notions of their shared history, the modern Submariner and Black Bay have very little in common.